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How much is my blog worth?

money-coin-gold.jpg It all depends on who you ask? VP earlier in the week discussed the question of how much your blog is worth? I remember when this tool first came out, a couple years ago now, when my blogs were quite young and I would often go there to calculate whether they were increasing in value.

But value is a very subjective thing and the prices for my blogs differ amazingly depending on who's calculating.

For this blog here are the numbers;

  • Cubestat thinks my site's worth $5,781.60.
  • WebsiteOutlook is a little more generous with $7,971.60.
  • Dane Carlson's blog valuer rips both of those suggesting that this blog might be worth $28,227.00.
  • Dnscoop is even more generous offering $29,757.00.

and for Blotanical the range is even greater;

  • Again, Cubestat comes out as the miser suggesting that $8,133.66 might be a good starting price
  • WebsiteOutlook thought it's worth marginally more at $10,738.30
  • Dnscoop calculated it being less value than my blog at $24,168
  • while Dane Carlson offered the princely sum of $52,502.22

While the figures may give some direction (if I were to sell, that is) I'd be much happier with the top price than the lower - who wouldn't. But does this give me a clear indication of the true value?

For me, these sites are priceless and if I were to calculate them based on a hourly rate even the top figures would pale into insignificance. But there's even more than that woven into a blog's value. Money can't always satisfy our own perceptions of what something is worth.

Recently, someone offered to buy one of my blogs. The initial figure was pathetic but it gave a starting point for discussions. As we to and fro'ed trying to determine value the final offer escalated to 4 times the starting price yet I still couldn't part with it.

Firstly, I wasn't looking to sell and even when there was a price on the table it made me consider how much I appreciated what I had put into the blog and sentimentality took over. In some ways it was like being asked to sell my childhood photo albums. Memories that I would never be able to recover again and could only look at from a distance. And I would have given control to the buyer to cut, edit or change any of the pictures as they chose - something that didn't really appeal to me.

So, what's my blog worth? For a million bucks, I could get over it. Yet a fair value doesn't always seem so fair.






Comments

Hi Stuart, thanks for that. I did the one VP showed and was surprised. But what does it mean anyway? Are we to think of the blogs as assets? Yours are, but still, how could you give up the control over them? The children's photo albums are a good illustration, some things cannot be quantified in that way. And please don't sell Blotanical! It wouldn't be the same without you.
Frances

No plans to, Frances. I love building this community and would feel like I'd sold my dreams if I passed this on.

It's interesting that you questioned "Are we to think of the blogs as assets? Yours are...". They may be, but I don't see them that way. My hope is that they will eventually help me leave what I'm currently doing so that I can focus more on them and on my gardening. Therefore, selling them doesn't really come into the equation because it's what I want to do.

Now, if I could sell my job...anyone want to buy a job?

I have to wonder how it is even possible to "sell" a blog when so much of it is wrapped up in the personality and writing of the original author. If one of my favourite blogs were sold, I probably wouldn't visit anymore because the relationship I have with the author would be over. Interesting to think about...

I think your blog is priceless. :)

I can't believe the site you linked to says that my blog is worth over a thousand bucks. I thought for sure it was going to say "$26.99."

Amy -- You probably visit blogs that are more personal than topical, but many, many blogs have been sold for very large sums of money. Depending on the site, the domain name alone could be very valuable. We're talking in the hundreds of thousands to millions range. Bankaholic.com, for example, recently sold for $15 million.

Add me to those who think your blog (and you) are priceless. Even when I don't get here as often as I'd like and comment even less often of late, it's still a highlight in my day. And bloggers across the world love you for Blotanical, Stuart.

Hi Stuart, I think your blog is priceless and so is mine that why we love then. Keep up your wonderful work! / Tyra

We all wish for different things from our sites.

Landscape Juice is a labour of love for me but it is also a vehicle for expression.

Five years ago, UK gardening and horticulture magazines would have laughed their heads off if someone told them that a [any]blog could actually topple their niche.

As far as value is concerned, I think we all need to be honest and say that we would sell. Everyone has a price. If GTNI didn't want money then Stuart would not host Google ads or sell cameras or participate in affiliate schemes like he does - why shouldn't he, he works hard to provide regular fodder for his readers.

I would sell, but I would only sell to someone who would continue to dig into the cosy world of other companies who are taking the consumer for a ride.


Bankaholic http://www.bankaholic.com/ was sold recently for $15,000,000
to Bankshare
http://www.problogger.net/archives/2008/10/02/1-man-blog-sells-for-15-million-dollars/
- if you do a valuation for the blog (and I think it is based on in-bound and out-bound links rather than traffic (so a pure algorithm)- you get a value of under $1 million.

Bankaholic attacked a specific niche market and attracted traffic who were specific in their search for a solution.

Many many blogs tell a story but they are so diverse (not knocking that) that a buyer would not know how to convert traffic to sales (and that is what they look for)>

Landscape Juice is intercepting traffic that would normally have gone to the 'big' names in media and they do not like it. I have worked hard to optimise the site over the last year and LJ ranks really well in search that big companies would pay huge sums for.

It is not about traffic numbers but it helps to be focussed.

I hard work at recruitment because I wish to see workers get a better deal for their graft.

LJ ranks highly for search on hort job terms.

Try it -

Find a landscaper
find a gardener
find a landscape architect
find a greenkeeper

I view LJ as magazine rather than a blog and I like to throw everything into the pot from B2C to B2B.

Within one hour I ranked top of Google for 'growing winter flowering pansies'.

I love helping people with their blogs too and spend a good part of my working week helping others for free understand how to get ranked higher and beat the big boys.

Keep up the good work Stuart.

I dont understand this concept of selling your blog - surely a blog is a personal thing and people read it because they are interested in teh author's thoughts. If it were sold then this would obviously change so the blog's value would change as well.
My blog is worth a big fat 0 but as I said on VP's post it is worth loads to me as I have and continue to meet loads of really nice people through it.

Hi Stuart - thanks for the mention :)

I love it when someone picks up a post and runs with it. For me that's another way of showing a blog's value.

I've had so much response to this over at my place, it merits another post - putting an answer in my Comments section won't do it justice. Hope you don't mind if I link to your article here?

As for selling my blog - fat chance! If I did, it wouldn't be Veg Plotting anymore - I don't think the new owner would go up the allotment and find ideas for articles coming at them right, left and centre do you?

My blog is an expression of my true personality. I share personal stuff, gardening, dreams, my new shed, my mistakes, and so much more. If I wasn't connected to it..then how would they get my stories?

If I was in this thing for fame and fortune, I wouldn't have moved around from host to host so often. That really hurts your business.

We appreciate you Stuart and you know us all so grandly. Thank you for that!

The values here are silly, as shown by the lack of clear differential in price between your blog and Blotanical.

And nothing has a momentary value unless there is someone (preferably a queue) wanting to buy it.

Lucy

Hi Stuart,
I am just stopping by. I'm still trying to figure out Blotanical. I know I'm not getting the most I could out of it. I still have a question that I am meaning to send you in the "Help" section. Since I am looking at your site, I just wanted to say hello. Take care, Jan

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Deborah

http://termlifeinsurance2.com

Another way to find how much is your website/blog worth is to use http://www.estimix.com. It provides competitive analysis for free.

http://www.peekstats.com is a great estimate tool

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