Just finished reading Susan's Organic Top Soil rant - and the subsequent comments that drew off on tangents. But the post was correct - when are legislators and companies going to become more transparent in this whole 'organic' process?

Admittedly they are getting better, but the rate at which consumers are buying into the organic hype is far exceeding regulations. It seems every man and his dog - albeit an organic dog (the man is half organic and half preservatives) - now produces organic stuff. Yet very few of them are willing to disclose what constitutes 'organic' and whether every step of the process has been stringently adhered to.

Forgive my cynicism but I'm getting a little disenchanted with this whole issue.

Basically it's source is based on ethics. If your morals are wildly different to mine that's okay - we can agree to disagree and still be friends. Yet, when someone sells me something 'organic' they try to sell it to me assuming my view on organic is the same as theirs. Even if they know it's not they're happy to proceed with the sale hoping that I'll blindly trust their use of this term.

Are we likely to see more regulation in this area? Will opportunists finally be flushed out of the system? Time will tell I 'spose. In the meantime, if you're going to claim your product is organic you better educate me as to how you arrived at the use of this term.