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GardenRant bought by GardenWeb for US$1.3m
Just when we thought the gardening blogosphere couldn't get any more shaken up, GardenRant today announced the sale of their popular blog to online gardening giant, GardenWeb for a reported US$1.3m.
GardenWeb, in their desire to regain market share, have identified some popular blogs in their recent shopping list buying up some of the gardening blogosphere's hottest property. Part of the deal will see the GardenRanter's continue in an editorial role, for an undisclosed sum of money, in an attempt to keep content in a similar format.
GardenRant's Susan Harris was expectedly excited about the news however offering a vote of confidence to GardenRant's new owners and assuring readers that it's business as usual. Harris has also made comments airing her disappointment with the final price suggesting that $1.8m may have been a more realistic figure.
New gun, Elizabeth Licata, will most likely bow out of the GardenRant weblog and take a much needed rest with family and friends. Licata stated, "Working with the other ladies [Susan Harris, Michelle Owens and Amy Stewart] has been fun but incredibly taxing. Most mornings I would find myself making my own coffee." With her quarter share of the profits she's not likely to have that problem any more and is heading to Florida for a well-deserved rest.
Amy Stewart, fresh from her recent book tour, was the only one of the ranters disappointed with the sale. "I got back in the office last Monday and the girls told me the news. It all happened while I was away and I can't say I'm impressed. The girls were happy and I could see it wasn't going to work without me, so I signed." Rumours of her new book Flower Ranters are running amok but Stewart wouldn't give any more details.
Michelle Owens wasn't available for comment but sources close to the ranter say she's happily spending most of her share at Trey' nursery.
Source: Just another one of those April Fool Day jokes!!
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Comments
Stuart, that is fricking brilliant!@ And you can bet I'll write about it - later today, so as not to step on a terrific article by Eliz. Ain't our little gardenblogging community fun?? S
Posted by: susan harris | April 1, 2007 8:30 PM
Okay, Stuart---you got me. This was the first article that showed up in my feed reader this morning. I didn't even realize today was April 1! Very funny :-)
And, I'm quite ready to admit that I may be more gullible than most people....
Posted by: Colleen | April 1, 2007 9:32 PM
I spent half my income on plants as a member of the struggling writerhood.
Why should that change, now that I'm rich?
Posted by: Michele Owens | April 1, 2007 11:15 PM
Pretty darn good, but since you didn't get an offer for your blog, I just knew...
From one lover of April 1st to another... your shoe's untied!
Carol at May Dreams Gardens
Posted by: Carol | April 1, 2007 11:23 PM
LOL!!! This was great, Stuart! Kudos.
Posted by: Kim | April 2, 2007 12:18 AM
You got me! Amazing, I get zinged first by someone on the other side of the globe.
Posted by: trey | April 2, 2007 1:16 AM
Oh, Stuart - this is great! This one is an instant classic.
Thank you!
Annie at the Transplantable Rose
Posted by: Annie in Austin | April 2, 2007 1:28 AM
Yeah, and my poodle just signed a Hollywood contract to star in the movie, "Edgar, Come Home." By the way, in my humble opinion your blog is worth every penny of $1.3 mil - so is Edgar.
Posted by: Millie | April 2, 2007 1:30 AM
Well, you didn't get me--for obvious reasons, but that is one brilliant 4/1 post. Bravo!
Wish I'd thought of something as good.
Posted by: eliz | April 2, 2007 2:58 AM
LOL myself. I'm so glad you all enjoyed it.
Before publishing this I was in a state of "Am I overstepping some line that should never be crossed?", "Will my email account be filled with edicts from lawyers?" Fortunately not.
So, I'm glad you all took it in the spirit that it was intended and gt a laugh or two out of it.
I'm off to find some other pranksters...
Posted by: Stuart | April 2, 2007 5:57 AM
Good one, Stuart! You really had me going there for a bit!
Posted by: Christa | April 2, 2007 8:34 AM
Hi Stuart, that was a very funny April 1st post, thanks for the chuckles I'm working up to the promised promotion of your excellent site on holtieshouse.
Sadly it got pipped at the post in the Bloggies but to be a finalist was an experience.
Hope your Tassie? trip was all you hoped for.
Posted by: Peter | April 3, 2007 10:37 AM