Ok. Here’s what I’m thinking… I just finished reading Trey’s post on the Long Tail, summised as being a “How will the horticultural industry deal with blogs?” when I stumbled across the UK’s TimesOnline gardening blog.

Never mind the horticultural industry, I’m now wondering how the mass media giants are going to deal with small blogging personalities dotted across the globe. I wonder this because the blog by Jane Owens seems to fail the blogging test apart from being updated chronologically.

This blog has been going since December 2005 yet I couldn’t find any comments and there were no links to other gardening blogs anywhere. It seemed like a total “talk-into-thin-air” scenario.

I’m not having a go at Jane Owens or what she writes but I find the lack of community, in an arena that demands community, quite amusing. Is this really their best attempt at trying to be part of the garden blogosphere? Is it possible for mainstream media to actually play a part in this phenomena and do gardeners actually want to build relationships with journalists?

Maybe they’re waiting for us to come to them. What do you think? Is this a blog you would subscribe to?